Nois:13690:1992´ product personality- it is a unisex product´ usp- is its taste amul butter is made from fresh cream by modern continuous butter making machines (pure vegetarian) 8. Product life-cycle, however some problems can arise: 15 salessales costs profitsprofits marketing objectivesmarketing objectives productproduct priceprice low sales low sales high cost per customer negative or lownegative or low create product awareness and trialcreate product awareness and trial. Albeit, no company can accurately predict the duration of a product or service, any product/service progresses through four distinct phases each phase is associated with different costs, profits and risks collectively, these phases are known as the product life cycle (plc) and are classified into: introduction, growth, maturation, and decline. Product life cycle consists of different stages that a product or brand must occupy in its life there is a chance of missing one or more stage in product life cycle ie one product can be directly shifted from introduction stage to decline. Gujarat co-operative milk marketing federation ltd deciding the sales force to be employed deciding the marketing mix deciding whether to launch the product across the country or in the selected area appointing distributors conducting market research product life cycle stages a product passes through distinct stages during its life in market, each posing different challenges, opportunities and problems profits rise and fall at different stages of the product life cycle.
Amul product life cycle kevin macharia 628945 the product life cycle theory is used to comprehend and analyze various maturity stages of products and industries product innovation and diffusion influence long-term patterns of international trade. In summary, the product life cycle of pepsi is a great business case study that both students and managers can learn from they key points to remember are that marketing strategies need to be ready for implementation, before the product enters each phase of the life cycle, otherwise opportunities are missed and the brand becomes reactive to change.
The product life cycle has 4 very clearly defined stages, introduction,maturity,growth and decline each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products.
Product life cycle stage´ amul butter is in its maturity stage , as it is the most profitable stage and definitely amul butter is making huge profits as it dominates the market with an overall share of 86%´ the sale is definitely increasing but at a slower pace, has a very strong brand awareness and advertising expenditure thus reduced.
1 1 prof pv balakrishnan product life-cycle strategies 2 original products original products product improvements product improvements product modifications.
This post is a business case study on pepsi’s product life cycle this is a valuable tool for marketers to manage the product as it progresses through its life cycle managers are encouraged to anticipate industry changes and have strategies in place for each stage – it promotes a proactive planning approach. Product life cycle intorduction stage: this stage of the cycle could be the most expensive for a company launching a new product the size of the market for the product is small, which means sales are low, although they will be increasing currently, the new ice creams introduced by amul epic.