History after the parting ways with his brother, adolf dassler took the company forward on his strategies which eventually led to a fierce battle with puma the name of the company is a shortening of the name of its founder, adolf- adi das-ler. In 2011, adidas is all in became the global marketing strategy slogan for adidas the slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.
At the beginning of the 1990s, after a difficult transition period, adidas returned to its roots and its original objective producing top products in top quality again became the company’s guiding principle in 1991, adidas launched adidas equipment, a line of performance-oriented, functional footwear and apparel. The adidas logo history adidas started out as a small independent sportswear company in germany today though, they are known all throughout the world with a presence in almost every global market.
Adidas and puma may be among the most recognized brands in the world, but neither might exist if not for a bitter rivalry between two brothers from a little-known village in germany.
History of adidas group ag germany-based adidas group ag, the world's number two sports footwear and apparel company, is going for the gold in 2005, the company ann ounced that it had reached a merger agreement with reebok internation al inc, the world's number three sports footwear and apparel brand. Adidas athlete elena isinbayeva makes history and becomes the first female pole vaulter to clear 5 metres at the track and field world championships in helsinki, elena beats her own world record by one centimetre. Adidas history: adi dassler - the man who gave adidas its name adolf dassler was inspired by a single idea when he made his first shoes in 1920, at the age of just 20.
Today, the trefoil is the logo for originals, the heritage division of adidas which releases classic models like the superstar and stan smith, as well as collaborations and casual apparel ranges that speak to the brand’s cultural history and style impact.
Although urban legend has it that the word adidas is an anagram of the phrase all day i dream about sports, the athletic wear company gets its name from its founder, adolph adi dassler he and his brother founded the company that would become a worldwide brand, but their history as members of the nazi party isn't as well known. Football has always been at the core of adidas' efforts and adidas always had the trust of the best of the best like the argentinian national team but adidas expanded its portfolio of sports early on eg to gymnastics.
History and background of adidas in 1925, in a small german village, the world got it's first taste of adidas it was there, in a village by the name of herzogenaurach, located 12 miles to the north and the west of nuremberg, that those simple three stripes were brought to life by adidas' founder, adolf adi dassler.